Promotional products are everywhere!
Chances are you have some at home, in the office or on you right now. The purpose of imprinting your logo is to help advertise your company, organization, or event.
Getting your brand out there!
Color Imprint
Color imprinting is simply printing with ink.
The 2 most popular methods are silk screen & pad printing.
A mesh screen transfers ink directly onto the product.
Available on items like: T-shirts, totes and other large soft goods
PROS
Able to print larger sizes
CONS
Quick production not always available
Pad printing is a printing process that can transfer a 2-D image onto a 3-D object.
Available on items like: Water bottles, cups
PROS
Able to print on large variety of items
CONS
Small imprint size
Full Color Imprint
CMYK, 4 color process, digital print..... there are a lot of names for it, but we just call it full color imprint.
To brand those wonderful images on products, we have state of the art, extra-large flat bed printers.
They utilize a special type of ink and UV lights to help cure the print.
CMYK, 4 color process, digital print..... there are a lot of names for it, but we just call it full color imprint.
To brand those wonderful images on products, we have state of the art, extra-large flat bed printers.
They utilize a special type of ink and UV lights to help cure the print.
Available on items like: Drinkware, tech products and office goods.
PROS
Keeps logos vibrant and on brand, and allows for complex designs.
CONS
Limited to mostly flat surfaces and not available on all types of material.
Laser Engraving
Who doesn’t love lasers!
When you want that high-end finish, laser engraving is the way to go. Typically reserved for metal products such as metal mugs, and keychains. Technological advancements have widened the scope of engraveable products. Utilizing different types of lasers such as a CO2, or fiber laser, you can now engrave on certain plastics, leatherette materials, wood and even cork!
Laser engraving allows for precise markings that work wonders for complicated designs.
Available on items like: Keychains, bottle openers, mugs and anything metal!
PROS
It adds that extra high end appeal.
CONS
Typically a tonal look, meaning no color. Not available on all materials and some rounded surfaces.
Embroidery
Nana’s sewing machine is great but technology has allowed embroidery to come a long way! Your logo goes from a digital file to a beautifully embroidered piece of art. It’s a great way to give an upscale appeal to soft goods.
Digital files for embroidery have to be taken one step further than your typical vector file.
In order to be read by the machines, they need to be converted to a file such as a DST file.
Available on soft goods like: Hats, polos, blankets, sweaters and socks.
PROS
Custom high-end look.
CONS
Can be pricey.
Debossing
Uses a customized metal plate, high pressure and heat to stamp the product, essentially creating a brand for your brand!
Best for: Leather or silicone goods.
PROS
Custom high-end look.
CONS
Can be pricey.
PMS Color Code
Sea blue, sky blue what’s the difference?
Unfortunately, color hues can vary in vibrancy from computer screen to computer screen. Luckily, a company called Pantone came up with an easy and universal color code system that assigns a specific code/number to ensure a color hue is correctly chosen for imprint each time. AKA PMS Color Code.
What is good artwork
or a promotional product?
Various imprinting techniques are utilized to brand our products. To make the proofing and imprint process go smoother, a special type of format called vector art is required to ensure a crisp, clean outcome of your final product.
Vector is essentially graphics made of paths such as lines an curves and can be saved as an Adobe Illustrator (AI), Corel Draw (CDR), EPS, or PDF format.
Art details can get over whelming but not to worry, we also offer FREE graphic design services! Our experts are here to help.
